Our Mission - Adore your home. Adore the planet.
At Adora, we’re on a mission to transform the way we clean — replacing wasteful habits with meaningful, low-impact rituals that care for both home and planet.
We were founded on a simple but powerful realisation: everyday cleaning products contribute significantly to plastic waste, carbon emissions, and resource inefficiency. The average UK household uses between 12 to 15 single-use plastic cleaning bottles each year — most of which are not recycled. These bottles are largely filled with water, shipped across long distances, and discarded after a few weeks of use.
This model is outdated. It’s wasteful. And it’s entirely avoidable.
Adora was created to offer a better way — one that reduces environmental impact while enhancing the sensory and emotional experience of caring for your home.
Our Products: Designed to Minimise Waste, Maximise Experience
We designed Adora around three core ideas: refillability, responsibility, and ritual.
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The Glass Bottle for Life
A durable, refillable spray bottle designed to last. Elegant enough to display, sturdy enough to rely on, and a direct replacement for single-use plastic cleaners. -
30ml Cleaning Concentrates
Highly effective, plant-based formulas that mix with tap water to create 300ml of powerful surface cleaner. Packaged in lightweight, low-impact bottles to reduce emissions and shipping waste. -
Signature Scents
Our first three blends — Everleaf, Driftwood, and Sandalmist — are carefully crafted to complement different rooms and moods. Each scent supports a more intentional, sensory approach to cleaning.
Every element of the Adora system was designed to deliver high performance while dramatically reducing your environmental footprint. This is cleaning, redefined.
Why We Built Adora
We created Adora because we believe home care should be as thoughtful as skincare, as low-impact as possible, and as beautiful as the spaces we live in.
Our mission is to:
- Eliminate single-use plastic bottles from the home cleaning category
- Reduce carbon emissions by removing water from the shipping process and using compact refills
- Shift consumer habits away from disposability and toward long-term reuse
- Bring intentionality to everyday routines through product design and scent
Adora isn’t just about what you clean with — it’s about how that choice fits into a more responsible, satisfying way of living.
We help you adore your home, while leaving a lighter footprint on the world.
Our Impact Goals
We are committed to measurable outcomes and meaningful growth:
By End of 2025
- Reach 10,000 households
- Eliminate 150,000 single-use plastic bottles annually
- Offset over 80,000 kg of CO₂ emissions
By 2027
- Reach 100,000 households
- Eliminate over 1.2 million bottles per year
- Launch retail refill points and expand our scent range
- Begin development of complementary refillable products (e.g. hand soap, fabric sprays)
By 2029
- Reach 1 million households
- Prevent 15 million bottles from entering the waste stream annually
- Offset over 30 million kg of CO₂
- Operate a closed-loop packaging system with zero-waste and carbon-neutral delivery
- Lead the transition to refill-first home care across the UK and Europe
What We Stand For
- Simplicity over excess — Refill, reuse, repeat
- Substance over surface — Our products work beautifully, and responsibly
- Design with purpose — Packaging and fragrance that enhance your space
- Impact with integrity — Data-backed sustainability and ethical sourcing
We believe that sustainability should feel like an upgrade — not a compromise. And that every household deserves a way to care for their space that doesn’t come at the cost of the planet.
Our Promise
We’re not just changing how people clean — we’re building a better relationship between people and the spaces they live in.
Because when we care for our homes in a more mindful, intentional way, we start to care for the planet in the same way too.
Adore your home. Adore the planet.