Our Values

Adore your home. Adore the planet.

A manifesto for conscious living, beautiful design, and meaningful change.

At Adora, we believe sustainability doesn’t have to be boring, beige, or feel like a compromise.
We believe that small rituals—like how you clean your kitchen—can change not just your home, but your relationship with the world around you.

We’re not here to greenwash the same old system.
We’re here to build a new one.

This is our manifesto.

1. Design for Permanence, Not Disposal

We don’t design for landfill. We design for life.
Our glass bottles are meant to be refilled again and again—not tossed after two weeks. We believe that products should age gracefully, work beautifully, and earn their place in your home.

2. Simplicity is the New Luxury

Fewer things. Better things.
Our products are minimal by nature—refined, effective, and free from excess. We don’t add clutter to your cupboard; we remove it. Because peace of mind starts with less.

3. Sustainability is a System

True sustainability isn’t just about ingredients or packaging—it’s about systems.
We eliminate waste at every stage: from how we formulate, to how we ship, to how you refill. We reduce carbon, avoid water waste, and build circularity into everything we create.

4. Scent is More Than Fragrance

We believe scent can shape a moment.
Our signature blends—Everleaf, Driftwood, and Sandalmist—are created not to mask, but to shift. To awaken, ground, or soothe. To help you feel more present, more connected, more at ease in your space.

5. Clean is a Feeling, Not Just a Finish

Adora isn't about spotless perfection—it’s about presence.
The act of cleaning can be grounding, joyful, even meditative. It’s about creating room to breathe, think, and feel good in your own space. We make products that support that.

6. Change Starts at Home

The way we care for our homes reflects how we care for the world.
We help you reduce plastic, cut carbon, and shift your habits—without asking you to overhaul your life. One refill at a time, one home at a time, we believe in collective impact through individual action.

7. Build Lightly. Live Fully.

We’re here to help you live with less—less waste, less clutter, less compromise.
But also more—more beauty, more intention, more clarity. We believe in lightness: for your home, your body, your mind, and your environmental footprint.

8. Transparency Over Trends

We don’t believe in vague green claims or marketing fluff.
We back everything with real numbers, real goals, and real accountability. From lifecycle impact to carbon savings, we’ll always tell you exactly where we stand—and how we’re working to go further.

9. Growth Should Mean Less, Not More

As we grow, our goal isn’t to sell more things. It’s to help you need fewer.
To replace the disposable with the refillable. The fast with the considered. The fleeting with the lasting.

10. We’re Not Perfect. But We’re Serious.

We don’t pretend to have all the answers—but we’re committed to asking better questions.
We’re building Adora with integrity, intention, and a relentless drive to do better every day. Because real change doesn’t happen through perfection. It happens through progress.

This is our promise.

To build beautifully.
To tread lightly.
To clean consciously.
And to help you adore your home—without forgetting the one we all share.

Adore your home. Adore the planet.