At Adora, we believe that how we care for our homes reflects how we care for the world.
We created Adora to reimagine the everyday act of cleaning, to make it more sustainable, more beautiful, and more aligned with how people want to live today.
Because we no longer accept that convenience must come at the cost of the planet. And we know that small actions, done daily and done well, can have extraordinary impact.
Adore your home. Adore the planet.
Born from a problem we couldn‘t ignore
It started with a simple question:
"Why do we throw away so much to keep our homes clean?"
The average UK household uses over a dozen plastic cleaning bottles each year — most of them filled with water, designed to be used once, and rarely recycled.
Multiply that by millions of homes and the waste is staggering: hundreds of millions of bottles, tonnes of plastic, and unnecessary carbon emissions from shipping heavy, water-based products around the world.
It’s wasteful. It’s outdated. And it’s entirely avoidable.
We knew there had to be a better way — one that didn’t just reduce harm, but added beauty, meaning, and pleasure to the routine of caring for our spaces.
Our Purpose
We exist to help people clean consciously — to reduce waste, slow down consumption, and reconnect with the spaces we live in.
We’re here to:
