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Growing a cleaner cleaning brand

Committed to changing the cleaning landscape

Adora is reshaping home care by replacing disposable, water-heavy cleaning products with a concentrated, refillable system designed for sustainability, simplicity, and aesthetic value. By using refillable glass spray bottles and 30ml concentrated cleaning formulas, households can reduce single-use plastic waste and cut associated carbon emissions, while adopting more intentional cleaning habits.

The dirty facts

12-15 bottles

Average plastic spray bottle per household, per year

468 million

Plastic spray bottles used in the UK each year, on average

60%

of UK plastic waste is either incinerated or landfilled

90-95% water

make up of the average cleaning spray resulting in unnecessary transport weight and emissions

0.5kg- 0.7kg

the amount of CO₂e each plastic bottle contributes. Through production, packaging and transport.

Adora UK

Resources: (Waste and Resources Action Programme), 2020, UK Department for Environment, Food & Rural Affairs (DEFRA), 2022, Ellen MacArthur Foundation, “The New Plastics Economy,” 2017, PlasticsEurope LCA Database; OECD Packaging and Climate Report, 2021

Designed to minimise waste
and maximise experience

The bottle designed to blend in

Our glass blend in bottle
A durable, refillable spray bottle designed to last. Elegant enough to display, sturdy enough to rely on, and a direct replacement for single-use plastic cleaners.

Adora UK

Scents selected to stand out

30ml Cleaning Concentrates
Highly effective, plant-based formulas that mix with tap water to create 300ml of powerful surface cleaner. Packaged in lightweight, low-impact bottles to reduce emissions and shipping waste.

Adora UK
OUR MISSION

No more single-use. No more shipping water across the world. Just refined refills, thoughtful design, and fragrances you’ll adore. We’re here to shift habits — away from waste, toward ritual. To make reuse not just easy, but beautiful. To bring intention into the everyday. Because cleaning isn’t just a chore.It’s a choice. And every choice is a chance to live better. Adora is more than what you clean with. It’s how you create a home that reflects your values and your style.

OUR 2025 IMPACT GOALS
Reach 10,000 households
Eliminate 150,000 single-use plastic bottles annually
Offset over 80,000kg of CO₂ emissions
OUR 2027 IMPACT GOALS

100,000

the amount of households
we’re in

1.2 million

elimated single use plastic bottles annually

Retail

launch in person refill points and expand our scent range

Expand

begin development of complementary refillable products

Adora UK
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OUR PROMISE

We’re not just changing how people clean

We’re building a better relationship between people and the spaces they live in.

Because when we care for our homes in a more mindful, intentional way, we start to care for the planet in the same way too.

Adore your home. Adore the planet.