Rethinking Clean — One Home at a Time

Adore your home. Adore the planet.

Executive Summary

Adora is reshaping home care by replacing disposable, water-heavy cleaning products with a concentrated, refillable system designed for sustainability, simplicity, and aesthetic value. By using refillable glass spray bottles and 30ml concentrated cleaning formulas, households can reduce single-use plastic waste and cut associated carbon emissions, while adopting more intentional cleaning habits.

The Problem: Conventional Cleaning as an Environmental Burden

Household surface cleaners contribute significantly to avoidable plastic waste and CO₂ emissions.

Key statistics:

• UK households use approximately 12–15 plastic spray bottles per year for cleaning. With over 31 million households in the UK, this results in an estimated 468 million bottles annually.
  Source: WRAP (Waste and Resources Action Programme), 2020
• The majority of cleaning product bottles are not recycled effectively. Around 60% of UK plastic waste is either incinerated or landfilled.
  Source: UK Department for Environment, Food & Rural Affairs (DEFRA), 2022
• The average cleaning spray is 90–95% water, meaning unnecessary transport weight and emissions.
  Source: Ellen MacArthur Foundation, “The New Plastics Economy,” 2017
• Each plastic bottle (HDPE or PET) used in surface cleaners contributes 0.5–0.7 kg of CO₂e through production, packaging, and transport.
  Source: PlasticsEurope LCA Database; OECD Packaging and Climate Report, 2021

The Adora System: Designed for Impact

Adora eliminates single-use packaging and reduces emissions by offering:

• A 30ml concentrated formula, diluted with tap water at home to make 300ml
• A refillable glass spray bottle, designed for multi-year use
• A non-toxic, plant-based, pH-neutral formula, safe for most household surfaces and greywater systems

This system avoids shipping unnecessary water and reduces the production of disposable plastic packaging entirely.

Per Household Annual Impact

Scalable Environmental Outcomes

Phase 1: 10,000 Households by End of 2025

• Prevent 150,000 single-use bottles per year
• Avoid 30 tonnes of plastic waste
• Eliminate approximately 80,000 kg of CO₂ emissions
  Equivalent to removing 150 passenger vehicles from the road annually (Source: EPA, Greenhouse Gas Equivalencies Calculator)

Phase 2: 100,000 Households by 2027

• Prevent 1.2 million plastic bottles annually
• Avoid over 600,000 kg of CO₂ emissions
• Expand access through retail partnerships, refill stations, and online delivery
• Introduce new scent variants aligned with circadian rhythm and home zoning

Phase 3: 1 Million Households by 2029

• Prevent 15 million plastic bottles annually
• Avoid 30 million kg of CO₂
• Roll out circular packaging models and net-zero logistics infrastructure
• Establish Adora as Europe’s leading refill-based home care brand

Beyond Emissions: Behavioural and Emotional Benefits

Adora is not only a low-impact alternative — it’s designed to foster positive behavioural shifts:

• Refill rituals replace repetitive waste with mindful routines
• Essential oil-based fragrances are mood-specific and room-oriented
• Elevated design encourages visible, daily use, reducing clutter and waste

A cleaner home contributes to improved psychological wellbeing, reduced decision fatigue, and a sense of environmental alignment.
Source: University of Connecticut, Environmental Psychology and Clean Living Study, 2020

Sustainable Design Principles

Adora products are developed under the following sustainability frameworks:

• Minimal lifecycle impact: Concentrated, compact format reduces packaging and emissions
• Reusable systems: Glass bottle longevity reduces waste over years of use
• Biodegradable formulations: Ingredients meet OECD guidelines for safe environmental breakdown
• Responsible sourcing: Vegan, cruelty-free, and free from synthetic fragrance, parabens, and phthalates
• Future-oriented packaging: Recyclable secondary packaging and refill-ready systems

National Impact Potential

If just 10% of UK households adopted Adora or an equivalent refill model:

• Over 70 million plastic bottles would be removed from annual waste streams
• Over 140,000 tonnes of CO₂ emissions would be avoided
  Equivalent to planting over 5 million trees or taking 30,000 cars off the road annually (Source: Carbon Trust, UK Forestry Commission, EPA)

Brand Commitment

Adore your home. Adore the planet.

Adora is committed to delivering high-performance, design-forward cleaning products that support climate-conscious living without compromising sensory experience. Through smart formulation, minimal packaging, and scalable refill systems, Adora enables measurable, meaningful sustainability at the household level — with exponential potential as adoption grows.